anjalilli design
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I’m a UX Researcher & Designer
I turn research into intuitive products. I specialise in mixed‑methods research, interaction design and rapid prototyping to solve real user problems with measurable impact.
With over 10 years experience in digital strategy and product innovation, I have led the development of solutions across financial services and e-commerce environments.
Skills
UX research
Plan and conduct qualitative and quantitative research to uncover user needs, behaviours, motivations, and pain points. Translate findings into actionable insights that inform product decisions.
UX DESIGN
Design intuitive user flows, interactions, and behaviours that enable users to accomplish their goals efficiently and effectively.
UX STRATEGY
Align user needs, business goals, and technical capabilities to define product direction, prioritize initiatives, and drive measurable outcomes.
AI-Assisted Design
Design inclusive experiences that accommodate users of all abilities by following accessibility standards and best practices.
User Journey Mapping
Visualize end-to-end customer experiences to identify pain points, opportunities, and moments that matter throughout the user lifecycle.
Information Architecture
Organize content, navigation, and functionality into intuitive structures that help users easily find information and complete tasks.
Data-Driven Design
Leverage analytics, user feedback, and behavioural data to inform design decisions and continuously improve product performance.
Service Design
Map and optimize the complete service ecosystem across digital and physical touchpoints to create seamless customer experiences.
Workshop Facilitation
Lead collaborative workshops, design sprints, and stakeholder sessions to align teams, generate ideas, and solve complex problems.